About Will

Will Marcencia grew up in Southern California and began his post-college career at Loyola Marymount University in Marketing in the banking industry while quickly realizing he couldn’t do it for very long. He made the career change to entertainment, accepting a contract with Univision Communication’s advertising sales team. With some promotions, he moved over to the company’s newest revenue-generating division, Content Distribution.

Determined to write out his destiny, he and his wife, Julissa, resigned from their corporate jobs at Univision, eloped abroad, blended their last names to start their legacy, and began their entrepreneurial journey with Wine Down Media. They now own and operate Napa Valley’s Radio stations, English-language KVYN-FM and Spanish-language KVON-AM, with the mission to deliver entertainment, information, and empowerment to Napa Valley as they guide the media platforms’ evolvement with today’s technology.  

Marcencia proudly serves on the boards of Collabria Care, the di Rosa Center for Contemporary Art, and the Napa County Hispanic Chamber of Commerce. He is also a member of the Sunrise Rotary Club, a former member of Napa Valley Community Foundation’s Community Programs & Grants committee, a former Board Member of Friends Of Napa County Animal Shelter, and an alumnus of Leadership Napa Valley’s Class 32. 

Will is a recipient of the North Bay Business Journal Latino Business Leadership Award, the Harvesting Pride Award from the Napa County Hispanic Chamber of Commerce, and Napa County’s Neighbors Helping Neighbors recognition.